Editorial Guidelines

1. Our Mission

We aim to help users make confident decisions by providing reliable information. Whether you're comparing financial products, reading guides, or exploring how things work, you can trust that our content is accurate and written for everyday Australians.

2. Content Standards

We write in plain English and keep things simple. Our content is clear, well-structured, and relevant. Every article goes through editing to make sure it’s readable, useful, and factually correct.

3. How We Use AI

We use AI to help users interact with our site in everyday language. AI maps plain English questions to technical financial terms, making it easier to get relevant answers.

We may also use to assist with our research, keyword suggestions, and visuals across the site. However, AI does not write full articles. All content is created and checked by human experts before it’s published.

4. Human Expertise

Our writers and editors have real experience in finance, tech, energy, insurance, and more. They follow clear guidelines to ensure accuracy and fairness. We include author bios so readers know who’s behind the content.

5. Fact-Checking

Every article is reviewed by a human fact-checker. We use reliable sources—like government sites, regulators, and industry experts. We provide links and citations where needed so readers can verify the facts themselves.

6. Updates and Reviews

We check and update content regularly. Articles are reviewed at least every six months, or sooner if major updates are needed. Each article shows the date it was last updated.

7. Editorial Independence

Our editorial team works independently from advertisers. We may earn commissions from product links, but this never affects how we write or rank content. Sponsored content is clearly marked.

8. Corrections Policy

We welcome feedback and take corrections seriously. If there’s an error, we fix it transparently.

9. Style and Voice

We keep things easy to read—short paragraphs, clear headings, and helpful lists. We avoid jargon and explain terms when needed. Our tone is friendly, expert, and direct.

10. Ethics and Trust

We don’t plagiarise. We always credit sources. We protect your privacy and handle data with care. If there’s a potential conflict of interest, we disclose it upfront.

Any concerns about our content or editorial standards can be shared on [email protected]. We'll look at it on priority and respond to you within 48 business hours.