About Bheja.ai
Redefining how people make complex financial decisions through advanced artificial intelligence.
Transforming financial decision-making with AI
Our mission
Leveraging advanced AI
At Bheja.ai, we are redefining how people make complex financial decisions. Our platform leverages advanced artificial intelligence to analyse complex financial data and deliver precise, personalised products across home loans, credit, insurance, and utilities—eliminating the need for manual comparisons.
Simplifying your journey
Whether you're a first-time homebuyer, refinancing your mortgage, or optimising household expenses, Bheja.ai takes the complexity out of financial decisions. We do the heavy lifting so you can focus on what matters most to you.
Powered by Advanced AI
AI-driven intelligence
Our AI engine continuously learns from market conditions, user behaviour, and lender policies to provide better recommendations.
Domain-specific models
We build models that deeply understand financial products and consumer needs for smarter, faster decision-making.
Natural interfaces
Interact with our platform intuitively through text or voice, making financial decisions feel effortless.
Real-time Analysis
Our systems continuously monitor market conditions to identify opportunities and alert you to potential savings.
Intelligent automation
Our agentic workflows automate complex financial processes, eliminating manual tasks and reducing the time to find the right financial products.
Streamlined processes
From property searches to loan applications, our AI handles the heavy lifting while keeping you informed.
Key benefits
Automatic identification of savings opportunities
Seamless handling of renewals and refinancing
Your data, protected
Security and privacy are fundamental to our solution. We use bank-grade encryption and comply with Australian privacy regulations, ensuring your data is safe.
End-to-end encryption for all sensitive data
Compliance with Australian privacy regulations
Your data is only used to enhance your financial outcomes
CEO & Founder
Pravin Mahajan
CEO & Founder
Pravin Mahajan is a seasoned technology leader with deep expertise in financial innovation, product strategy, and AI-driven automation. With over 25 years of experience, he has been instrumental in building products for leading financial comparison platforms in Australia, transforming how consumers navigate financial decisions.
The idea for Bheja.ai was inspired by Daniel Kahneman's Thinking, Fast and Slow. The book highlights how human decision-making is often driven by cognitive biases—either overanalysing options or making impulsive choices.
Core Principles
Simplification – Removing friction from complex decision-making.
Automation – Replacing manual effort with intelligent systems.
Expansion – Once automated, a solution can be applied across different products, categories, domains, or even geographies, creating scalable impact.
Simplify decision making
At Bheja.AI, we simplify complex financial decisions—whether it's home loans, credit, or utilities—so you get the best options without the hassle.
Empowering smarter, faster financial decisions
Bheja.AI was founded on a simple idea—financial decisions shouldn't be complicated. We harness cutting-edge AI to eliminate the guesswork, providing real-time, tailored insights to optimise your finances.
AI analysis
Let AI analyse and find the best matching options for your unique financial situation.
Tailored solutions
Solutions tailored to your unique financial profile and specific needs.
No biased suggestions
Our AI provides objective recommendations based on data, not commissions or incentives.
Let’s transform finance together
Whether you're a broker, lender, brand with members, or a platform—we're open to partnerships that simplify financial decisions for everyone.