Every time you visit Bheja.ai to check the RBA cash rate, compare home loans, or look for smarter money choices, energy is used. It’s not just your device, but also the powerful servers running our site. These servers are in data centres, which are some of the world’s biggest energy users.
As Australia’s digital economy grows, we can’t ignore the impact our online lives have on the environment. By 2030, data centres could use 8 to 15% of the country’s total energy. At Bheja.ai, we believe innovation shouldn’t harm the planet, so we decided to take action.
Our commitment to a greener web
When we created Bheja.ai, our goal was not only to make personal finance smarter, but also cleaner. That’s why we chose Cloudflare’s green infrastructure, which runs on renewable energy, to host our site.
According to The Green Web Foundation, the internet accounts for roughly the same level of global carbon emissions as the aviation industry and yet, most of us rarely think about the environmental cost of every click, stream, or scroll. Green hosting helps change that by using renewable energy, improving efficiency, and reducing the hidden footprint of our digital lives.
Green hosting: What it means?
Green hosting runs websites using energy sources that avoid unnecessary strain on the planet. Instead of traditional data centres powered by fossil fuels, it uses renewable energy and more efficient infrastructure to keep sites online.
This means the electricity behind each page load comes from cleaner sources like wind, solar or hydro. It also means smarter systems use less power overall, without affecting speed or reliability.
Cloudflare is a strong example of this in action. Its network runs on renewable energy and uses far less electricity per request than a standard host. It also places content closer to users through its global edge network, which cuts the energy needed to move data long distances.
At its core, green hosting makes the internet’s heavy lifting more responsible. It keeps the experience the same for you, while reducing the environmental cost behind the scenes.
Why it matters
Every website leaves a mark. The Green Web Foundation points out that the internet, which many people see as “invisible,” actually has a real environmental cost. The data centres, networks, and devices that keep it running already produce about as much global carbon emissions as the aviation industry. If we don’t address this, the impact will only grow as we rely more on digital tools.
At Bheja, we believe that being aware helps us make better choices. By choosing green hosting, we make sure the digital tools we build for financial empowerment don’t quietly add to a problem we all face.
For us, this shift means:
- Reducing our digital carbon footprint through renewable-powered infrastructure
- Aligning technology with responsibility, not just efficiency
- Investing in a sustainable digital future, where innovation doesn’t cost the planet
It’s a small but intentional step. It shows that even choices you can’t see, like where a website is hosted, can make a real difference.
The kind of company we want to be
We started Bheja to challenge the old way of doing things, from how people choose home loans to how digital businesses use energy. We’re not here to build just another finance tool. We want to create a company that thinks carefully about the systems we build and the impact we leave behind.
We believe:
- Tech can be both smart and sustainable.
- Profit and purpose can work together.
- Every line of code, every kilowatt, every click matters.
What’s Next
Our journey toward sustainability doesn’t stop with hosting. We’re exploring:
- Partnering with carbon-neutral data centres in Australia
- Tracking and publishing our digital energy footprint
- Supporting local renewable projects that align with our mission
The future of fintech is not only digital, it’s also ethical. If Bheja can make a smarter choice today to help build a cleaner tomorrow, we’ll do it.
